Walk bridges, markets, and artisan lanes—see how Florence still eats, shops, and socializes. Short walks, plain-English notes, and stories you’ll remember.
Admissions not included.
Your purchase is for 30-day access to our self-guided cell-phone tour. Tickets or entry fees
for museums, historic sites, and other attractions are sold separately.
Florence’s everyday life shines in the places people still use: a bridge once lined with butchers, a food hall full of Tuscan staples, market streets of leather and chatter, and lanes where crafts are made at open benches. We balance lively squares with tavern corners and artisan workshops so you can feel how the city works—shopping, eating, talking, making. You’ll notice what matters: why the bridge became a jewelers’ street, how markets set the day’s rhythm, and how hands-on skills survive in the Oltrarno. Short walks, clear pointers, and easy photo stops. You finish with a grounded understanding of daily Florence—past and present—plus a few stories worth sharing.
Highlights
Ponte Vecchio — medieval bridge once lined with butchers, later transformed into a street of goldsmiths; hear how it survived wars and floods.
Piazza della Signoria — civic square of statues and executions; learn why Michelangelo’s David once stood here as a warning to rivals.
Piazza della Repubblica — from Roman forum to 19th-century boulevards; discover how Florence tried to look like Italy’s capital city.
Mercato Centrale — 19th-century iron-and-glass hall of produce and food stalls; see how Tuscan flavors remain the city’s daily rhythm.
San Lorenzo Market Streets — stalls of leather and souvenirs today; trace their roots back to centuries of Florentine street trading.
Oltrarno Artisan Quarter — workshops of woodcarvers, jewelers, and paper makers; meet the living craft traditions south of the Arno.
Basilica di Santo Spirito — Brunelleschi’s last church, plain outside but harmonious within; hear how a community shaped its soul.
Brancacci Chapel — Masaccio’s frescoes that taught Renaissance painters how to use light and perspective; called the ‘Sistine Chapel of the early Renaissance.’
Borgo San Jacopo Streetfront — narrow medieval row of tower-houses; find how merchants built tall and tight beside the river.
Piazza Santa Trinita — elegant square with Renaissance palaces and a Roman column; discover how dynasties displayed wealth in stone.
All this, plus additional "hidden gems," expertly brought to life through our virtual guides....with rich, vivid history, local stories, and unmatched knowledge you will not find elsewhere. Even better, no tipping required!
Distance: ~2.6 miles (4.2 km) • Time: 2.5 hours • Stops: 11+ • Terrain: Flat, cobblestones, lively market streets
Shaded area = approximate tour area
What you’ll experience
GPS location tracking — see your current location on the map.
Virtual Tour Guides — Detailed narration at each stop & answers to common questions.
Vast local knowledge — history, legends, and insider spots.
Local weather updates — stay prepared as you explore outdoors.
A “Free Roaming” adventure — start anywhere, wander at your pace.
What exactly unlocks when I buy?
You’ll get the full tour map with hot-air balloon markers (our map pins), our suggested walking path for orientation, detailed stories and site info, narration, and tons of local tips. Your purchase gives you unlimited access for 30 days via a private link. It runs right in your mobile browser — no installs, no storage — just open and go.
How do I start the tour?
Open your private tour link on your phone and tap the compass icon on the map to show where you are. Simply walk to the nearest stop and tap its marker to start the story. Then just visit any other stops you like, in any order, at your own pace.
How does a SmartWalkTour differ from a traditional tour?
It’s your pace, your path. No buses or group schedules. No tour guide tipping. Explore freely with on-map markers, narration, and an optional suggested path for big-picture orientation. Pause for a café, browse a shop, and pick up where you left off anytime — your guide is always in your pocket.
Screenshots from an actual tour. (Key West example)
Swipe or scroll to see more →
Multiple tour stopping points. Start at any one, then tap the hot air balloon for detailed tour guide information.Virtual tour guides share rich stories at every stop, with Q&A and helpful links.Always know the local weather and plan your walk comfortably.Discover more tours nearby—walkable options to keep exploring.Four map styles, live GPS, and a suggested path you can toggle on/off.Helpful information is built in, plus links for even more detail.In app tips, FAQs, Local festivals and events. Maps show a wealth of detail, with public restroom locations.Direct links to attractions for hours, tickets, and more.
